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	<title>Genevieve Taylor's Blog &#187; change agent</title>
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		<title>Genevieve Taylor's Blog &#187; change agent</title>
		<link>http://genevievetaylor.com</link>
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		<title>Why do sustainability advocates focus on the double, and not the triple, bottom line?</title>
		<link>http://genevievetaylor.com/2008/06/06/building-the-three-legged-stool/</link>
		<comments>http://genevievetaylor.com/2008/06/06/building-the-three-legged-stool/#comments</comments>
		<pubDate>Fri, 06 Jun 2008 01:31:49 +0000</pubDate>
		<dc:creator>genevievetaylor</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[organizational development]]></category>
		<category><![CDATA[triple bottom line]]></category>
		<category><![CDATA[change agent]]></category>
		<category><![CDATA[eco-efficiency]]></category>
		<category><![CDATA[sustainable business]]></category>

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		<description><![CDATA[So, why do change agents for sustainability so naturally focus on planet and profit, but not people? Lets go back to our &#8220;people, planet, profit&#8221; definition. The &#8220;triple bottom-line&#8221; is where we maximize our human capital (people), natural capital (planet), and financial capital (profit.) As an organizational change agent, it is easy for me to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=genevievetaylor.com&amp;blog=3901980&amp;post=4&amp;subd=genevievetaylor&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><strong>So, why do change agents for sustainability so naturally focus on </strong><strong><em>planet</em> and <em>profit</em>, but not <em>people</em>?</strong></p>
<p>Lets go back to our &#8220;people, planet, profit&#8221; definition. The &#8220;triple bottom-line&#8221; is where we maximize our human capital (people), natural capital (planet), and financial capital (profit.)</p>
<p>As an organizational change agent, it is easy for me to give the double Yes!&#8221; Yes! I can see the natural capital in my organization &#8211; I use resources (energy, paper, water, etc.). And Yes! I am very clear about what the financial capital is; my bottom-line, my cash flow, my profit, my access to more funding.</p>
<p>But to give a triple yes &#8211; well, we are more likely to get a single &#8220;Huh?&#8221;.  Likely with the &#8220;huh&#8221; will come a blank stare&#8230; how do we get people to be more sustainable?</p>
<p>It gets very, very fuzzy when we start to think about the &#8220;people&#8221; part of the triple bottom line.</p>
<p>When you start considering &#8220;People&#8221;, you start having to examine how behavior impacts a company; how leadership affects the way that change initiatives are received; how old dysfunctions impact a company&#8217;s ability to work.</p>
<p>Few companies actually build all three &#8220;legs of the stool&#8221; &#8211; because it is hard.  But, maybe, you ask, eco-efficiency is enough!  Maybe we don&#8217;t really NEED the <em>triple bottom line!</em></p>
<p>A great question &#8211; we will look into that question next time.</p>
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