Many thanks to David Bent, a blogger at http://www.greenbiz.com, for writing this post about a struggle that he calls “the holy grail” of corporate sustainability projects – finding the business case.
Six Key Lessons on Mapping Out a Business Case for Sustainability Initiatives | GreenBiz.com.
Genevieve Taylor's Blog 
From Curt Johnson, CEO of JohnsonDiversey, speaking at COP15: “The ability of industry to successfully address climate change hinges on a simple change in mindset and it all boils down to waste. I’m here to advocate a profound aversion to waste. Treating Greenhouse gas a waste creates a sea-change in perspective of how to address climate change. This will spur the classic private sector creativity and action that will make a huge difference in our emissions.” All I can say is “IT’S ABOUT TIME!!” See the rest of his speech here: http://bit.ly/jdaction
By: Hattie on December 24, 2009
at 1:08 pm
Hi Hattie – Thanks for your comment. I like your idea as treating it as waste – or even better, as a “technical nutrient,” along the lines of the book Cradle to Cradle. In nature, there is no waste – and I think our best solutions lie in taking that as one of our principles for sustainability.
Thanks for your comment and link!
By: genevievetaylor on December 27, 2009
at 5:52 pm