Posted by: genevievetaylor | December 2, 2009

Six Key Lessons on Mapping Out a Business Case for Sustainability Initiatives | GreenBiz.com

Many thanks to David Bent, a blogger at http://www.greenbiz.com, for writing this post about a struggle that he calls “the holy grail” of corporate sustainability projects – finding the business case.

Six Key Lessons on Mapping Out a Business Case for Sustainability Initiatives | GreenBiz.com.

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Responses

  1. From Curt Johnson, CEO of JohnsonDiversey, speaking at COP15: “The ability of industry to successfully address climate change hinges on a simple change in mindset and it all boils down to waste. I’m here to advocate a profound aversion to waste. Treating Greenhouse gas a waste creates a sea-change in perspective of how to address climate change. This will spur the classic private sector creativity and action that will make a huge difference in our emissions.” All I can say is “IT’S ABOUT TIME!!” See the rest of his speech here: http://bit.ly/jdaction

    • Hi Hattie – Thanks for your comment. I like your idea as treating it as waste – or even better, as a “technical nutrient,” along the lines of the book Cradle to Cradle. In nature, there is no waste – and I think our best solutions lie in taking that as one of our principles for sustainability.
      Thanks for your comment and link!


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